Unlike smaller CRM providers who focus solely on their CRM business, Hubspot appears to be following the salesforce model of growth, acquire growing businesses. Most users end up resorting to paying for Hubspot licenses when they never had any intention of doing so. They put limitations on the number of contacts you can upload, the number of reports you can create, the types of objects you can use. Hubspot enjoys using the catchy hook 'free CRM', but what users do not realize until it's too late is the limitations that come with that version. Now that we know what Hubspot is, let's delve into their pricing model, which is surprisingly on the high side of the CRM industry. They reported $1.3 billion in revenue last year, according to their 2021 annual report. The company was founded in 2006 and is now a public company, filing their IPO on August 25, 2014. Hubspot is a marketing software company, that sells marketing automation and more recently sales software. In this article I will breakdown Hubspot pricing and how it compares to the competition. Are you considering Hubspot CRM for your organization? If the answer is yes, there are a number of facts to learn about the Hubspot pricing model before taking the plunge.